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Peter Finlay
Steve Hackney
Peter Finlay and Steve Hackney met in 2003 at a mutual clients' Christmas dinner. They instantly 'hit it off' and became business partners in 2004. They haven't looked back since.
During that time, they built and sold (2004-2007) Europe's largest franchise consultancy group with over 100 consultants and then decided their mission was to help as many business owners, entrepreneurs, coaches, consultants, and mentors to build the best businesses they could envisage.
They have a worldwide network of over 1,000 business coaches, consultants and mentors (using their IP), run an agency for business owners selling services and work with dozens of accountants around the world helping them maximise their skills and expertise and to dominate their market.
They've sold thousands of products and services ranging from £/$7 to £60,000/$75,000 and sold monthly recurring revenue services from £/$47 to £/$4,500 a month... and helped thousands of other business owners and entrepreneurs do the same. In other words, they've mastered what few others have and that's... marketing and conversion.
Steve is also the best-selling author of 4 books...
...and many moons ago Steve was a professional rugby star playing for Leicester Tigers, England (England XV, England 'A', England 7's) and the famed Barbarians. You can see from the video below he was pretty fast (and even once had hair!)...
Key to their success is an understanding of human psychology and how to ethically influence people using their tried and tested 'FORMULA' (marketing) and 'CONVERSIONIZE' (sales) systems. They set up the Conversion Academy to help business owners, sales professionals, agency owners and entrepreneurs maximise conversions across their entire businesses.