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Helping Business Owners, Sales Professionals & Entrepreneurs SELL More
Introducing The Conversion Academy
Please Watch This Short Video ...
'CONVERSIONIZE' - The Proven Science Of Converting Traffic And Leads Into Customers
For over 2 decades we've been at the forefront of selling products and services online and offline. During that time, we've helped hundreds of thousands of business owners, sales professionals, agency owners and entrepreneurs in 58 different countries MONETISE the traffic, walk-ins, in-bound calls and leads they get.
It's the BIGGEST leverage point in almost every business... CONVERTING traffic and leads into sales and because of that, it's an area we've specialised in. This is a process and science we've called 'CONVERSIONIZE' - how you systematically transform your lead generation and sales system into a conversion MACHINE.
The Conversion Academy is our invitation only membership programme that enables us to deliver the science of 'CONVERSIONIZE' to highly ambitious business owners, sales professionals, agency owners and entrepreneurs. It's underpinned by 7 core principles (how many are you currently using correctly?)...
CONVERSIONIZE - PRINCIPLE #1:
Conversion Tactics
There are a number of tactics that are proven to help conversion.
These are a set of tactics that have stood the test of time and will keep on performing for decades. They are fundamentally based around human behaviour and provide peace of mind for the prospect.
By applying each Conversion Tactic correctly to your business you will see an instant leap in leads and sales.
Tactics include 'The Proof Wall' (Case Studies, Testimonials, Reviews, Proof Of Expertise, Publishing), Guarantees, Call To Action etc.
CONVERSIONIZE - PRINCIPLE #2:
Moments Of Truth
Moments Of Truth
Every interaction a prospect has with your business will influence them either positively or negatively. If the interaction is good (increasing desire) then the prospect will move closer to the sale. A poor interaction (decreasing desire) will move the prospect further away.
It's your obligation (even duty) to ensure EVERY one of these interactions is a positive one. Applying Moments Of Truth and the tactics to influence and increase desire will have a profound impact on your sales and across your entire business.
And once you do that, your sales will skyrocket.
Fixed Pricing. Cancel Anytime. Money-Back Guarantee!
CONVERSIONIZE - PRINCIPLE #3:
Build Multiple Interactions
Research and real world results have proven that the more interactions you have with the prospect significantly improves your chances of getting a sale.
Better still, the likelihood of your competitors having multiple interactions built in to their sales process is small, which makes it even easier for you to get the sale!
When you combine this Principle with Principle #2 (Moments Of Truth) you will set yourself apart from all your competition and prospects will find you very difficult to resist.
CONVERSIONIZE - PRINCIPLE #4:
Define The Sales Script(s)
Define The Sales Script(s)
Once a lead is generated your sales process kicks in. These interactions are then of course of paramount importance.
Every human interaction with the prospect should be scripted and all your team must be trained and monitored on 'delivering' each script perfectly.
Where possible, we advise you to record all conversations you and your team have with prospects to ensure the scripts are being followed to the letter and for training purposes.
Fixed Pricing. Cancel Anytime. Money-Back Guarantee!
CONVERSIONIZE - PRINCIPLE #5:
Systemize
Once you've defined all the interactions across your sales process, you should systemize as many of the steps as possible. Current technology has enabled us to cost-effectively systemize big chunks of the sales process and you should take advantage of that.
Systemizing reduces human error and also enables you to accelerate your process, which helps you to deliver Principle #6.
CONVERSIONIZE - PRINCIPLE #6:
Speed
Speed
Never has 'SPEED' been so important. People (your prospects) are becoming increasingly impatient. All things being equal, the business that moves fastest wins.
There are numerous areas where speed plays an important role, but here are the 3 key areas that you must focus on...
- SPEED-TO-LEAD: The moment a lead is generated you need to move at lightening pace to get in touch with them. The longer you delay the colder it gets.
- SPEED-TO-MEET: The sooner you can arrange to meet with the lead either in-person or virtually, the more likely you are to acquire them as customers.
- SPEED-TO-SALE: Often there are many factors at play when it comes to getting the sale, but you must focus on getting the sale as soon as possible. Delays are costly.
Fixed Pricing. Cancel Anytime. Money-Back Guarantee!
CONVERSIONIZE - PRINCIPLE #7:
Measure Results
Every business that is CONVERSIONIZED correctly has a multitude of tactics, strategies, and steps. To optimize sales, you should measure results across them all.
Even tiny improvements ('Marginal Gains') across each of the tactics, strategies and steps will yield huge performance gains for you, but what you don't measure cannot be improved.
Expertly Delivering CONVERSIONIZE Into Your Business
Just knowing and applying the 7 Principles of CONVERSIONIZE, will impact your business significantly. But what are they exactly and how do you implement them at a world-class level? That's where the Conversion Academy comes to the fore. Membership is exclusive and starts at just £4,000/$5,000 a year and includes the folllowing...
MONTHLY IMPLEMENTATION WEBINAR
Every month we focus on one of the elements of CONVERSIONIZE. This is a step-by-step walk-through, including templates so you can quickly, easily and expertly apply the principle, tactic, strategy or step to your own business and watch your conversions improve month-by-month.
MONTHLY CONVERSIONIZE CRITIQUES
A questions and answers style webinar including critiques of members' conversion tactics and strategies. Unmissable and nothing else like it on the planet!
FREE BOOKS & AUDIO PROGRAMS
Get free access to 3 of our best-selling books ('The FORMULA', 'The MACHINE' and 'Business Mentoring SUCCESS' complete with audio programmes for those who prefer to listen rather than read. Written by Steve (Hackney) one of the co-founders of the Conversion Academy, the books all detail how to CONVERSIONIZE your business as well as other business growth elements that have helped us change the lives of hundreds of thousands of business owners and entrepreneurs.
Your Next Steps...
ARRANGE MEETING
Click on the button below to arrange your Induction Meeting. If you haven't been invited by a member, you have to apply (click here to apply)
MEET WITH US
You'll meet with Peter one of the co-founders. He'll explain how the Conversion Academy works and you can both see if it's the right fit (the Conversion Academy isn't right for everyone)
JOIN
If it's the right fit, then Peter will invite you to join the exclusive membership.
